I will start with the main image on the cover. The rap artist Nas is placed in mainly in the middle of the page with his shirt off wearing only jeans with a belt, watch and chains around his neck, He is shown like this to appeal to women because he isn't wearing much clothing so they will most likely find this attractive. Also it may appeal to people that listen to Nas's music or just hip hop music, and to men that live a life filled with fighting or grew up in rough areas. So the main image will be one of the main aspects to make people want to buy this magazine, which is the main goal.

 He is stood in a fighting pose looking straight into the camera, which makes it seem like he is staring right into the eyes of the viewer. The main image’s head covers the name of the magazine; this shows that the magazine label is well known because the title doesn’t need to be shown on the front cover.

The pug which says ‘’HIP-HOPS 100 BIGGEST MOMENTS the post pac and biggie era’’ all the letters are in capitals which shows the importance of the information that is being given. The actual words say what is inside of the magazine and the target audience will be people that like hip-hop music, information est. so this will catch peoples eye and make them want to purchase the magazine.

The kicker has the name of the main image with is the biggest font size on the entire front page showing its superiority, it is shown across his abdomen just under his fists covering his stomach, which is weak area if he was to be hit there but with his name being there its like his name which is known around the world and this is protecting him as it seems like he is in fighting mode. The kicker also has a quote either from Nas or about Nas which is also in capital letters saying ‘‘THEY HAD TO EXPECT THE LEAST A N***A LIKE NAS COULD DO WAS MAKE AN ALBUM CALLED N****R’’. The words that were used and the way they was said shows that this man is tough and doesn’t care what anyone thinks, and in the audience that the publishers are targeting will have lots of respect for the artist because of his attitude and because this person is on the front cover the magazine will get this same kind of respect also. Just above the kickers largest font size it says in an unusual label, font style and colour of the letters, which are black, and in capitals to make it stand out and show its importants is says ‘‘REBEL TO AMERICA’’ then the main image’s name, which brings be on to my next point, the background. The background is showing the American flag. The colours of the flag which are white, red and blue alone are bold and proud which is what the magazine wants to promote and make the readers feel proud of the country but the colours also give the same impression of the magazine. Also the picture of Nas standing in front of the American flag which is like he is either protecting it or fighting against it and either way its is very dramatic, this is the effect that needs to be created if the magazine is going to continue to be successful.

The strap line says ‘’100^th ISSUE SPECTACULAR’’ then it has 10 of the biggest names in hip-hop who are being featured in the magazine so if the person who is the main Image on the cover doesn’t appeal to the audience then it is more then likely then one of the other artists that are featured will make you want to read about them and so having to buy the magazine.

From what is being shown on the cover I believe that the target audience are predominantly black males and females from the ages from 15 to 30. My reasons for black music artists and people of the same ethnicities mostly perform this Because of the genre of music often have these music artists as role models and have things in common so they would follow the people that are featured in the magazine and the publishers know this and that’s why they put these people on the front cover, to sell magazines.